- Marketing for EDUTECH BUSINESSES
We are MyPoint a Marketing Agency for Edutech Businesses
End-to-End Services
MyPoint is a full-service marketing agency that specializes in serving the edutech industry with end-to-end marketing solutions. Our agency understands the unique needs of edutech companies. We are committed to helping our customers achieve their business goals through effective marketing strategies and operations.
- Services
Marketing, sales, ecommerce
Go-to-market
- Strategic assessment
- Market research
- Consulting
- Partnerships
- Market fit
Strategy
- Value proposition testing
- Marketing & sales channels selection
- Market & customer research
- Audience segmentation & targeting
- Loyality & retention
Performance & Ecommerce
- Acquisition &CRO
- Social presence
- Content & SEO
- Marketing automation
- Customer retention
- Services
Educational content
Creation
- Content Creation
- Design
- Comprehensive editorial assistance
Allignement
- Content assessment to match curriculum
- Adjustment of content formats & implementing innovations
- Attuning content to user behaviour
Partnership
- Parterships with teachers & tutors
- Research and studies with universities and other authorized organizations
- Strategic partnerships programs
The needs
We understand Edutech challenges
The marketing needs of edutech companies vary based on target audience, offered products/services, and overall goals. Drawing from our experience, we identified common marketing needs for edutech companies include:
Unite economics
The economics of edutech is mostly dependent on the student-teacher ratio which defines the whole experience as well. Understanding the model has a crucial role in setting marketing campaigns that support LTV vs. CPA ratio.
Brand awareness
Edutech companies must prioritize building strong brand awareness to enhance visibility and establish credibility. A recognizable brand name drives brand searches, leading to the most cost-effective sales channel.
New client acquisition
Edutech companies need to generate leads and build a pipeline of potential customers who are interested in their products or services. This is always done by a mix of channels and content tactics that must be first tested to be further develop and build a big scale.
Ecommerce, CRO & UX
User experience delivered via website, mobile apps and other touchpoints determine customer buying decision and strongly impact final conversion rate. Edutech companies must know how to present their USPs and ensure prefect user experience to maximize their ROI.
Educational content production
The quality of educational content offered by edutech companies is their key success factor. The attention must be focused not only on constant content updates that meet user interests but also on matching local school curriculum, established users’ learning behaviors and preferable formats.
Customer retention
Edutech companies need to retain their existing customers by providing high-quality products and services, excellent customer support, and ongoing engagement and communication.
- The needs
Overall, edutech companies need to create a strong marketing strategy that addresses these specific needs, while also aligning with their business goals and target audience.
- The Team
Our team of experienced
Our leaders
Magda Brych
15+ experience in building marketing strategies, digital marketing campaigns , brand recognition
Przemek Binkowski
10+ experience in running performance marketing campaign, building mobile presence, launching and optimizing edutech ecommerces
Ola Żdżarska
15+ experience in creating educational content, building partnerships with educators, driving innovations in edutech solutions
Proud to work with
